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When working on SEO for a small business website for the first time, it often becomes apparent that not all web pages are indexed in Google. As a refresher, if the page isn’t indexed in Google (or another search engine), then it can’t show up in the search results. Addressing a lack of indexed pages is one of the most basic and critical tasks of SEO. On several occasions, I’ve experienced the same issue when taking on new SEO work for a client. The website below, which is more than 10 months old, was professionally built. It has a valid sitemap and…
A simple analogy is that backlinks are similar to votes. The sites that have the highest number of quality backlinks (votes) will rank the highest. All other things being equal. Latest SEO research says that links make up around 20% of your site’s overall ranking factor. Quite simply, to rank well in 2017, you need quality backlinks. The primary reason sites will link to you, is your ability to create high quality, useful content. In this blog, I’ll break down how and why you need to create backlinks and provide an overview of how SEO PowerSuite tools can assist your…
The Limousine industry in Australia is sizable, with revenue estimated at over 6 billion dollars annually. That revenue is fragmented, being shared by over 12,000 limousine companies. Limousine providers are increasingly facing competition from ride sharing companies such as Uber with their “Black” or “Lux” services. It goes without saying that there’s pressure on the limousine industry in Australia as a whole. Annual year on year growth in the Australian limousine industry is just shy of 2%. That’s real growth and it shows there’s money to be made in the limo industry. This is despite the competition limousine operators are…
Many website owners might be familiar with WordPress SEO, but feel overwhelmed when attempting to SEO their Shopify site for the first time. As a result, I’ve written this blog for those new to the Shopify platform. Why do i need Shopify SEO? Search engines are used more in online purchases than any other source of traffic such as social networks, apps, or deal websites. Shopify SEO is becoming increasingly important to boost e-commerce sales. If your Shopify site isn’t listed on the first page of Google, you’re losing sales to your competitors. Simple as that. If you are new to the…
Ever received an email from google, such as the below indicating that hacked content has been detected on your WordPress website? I sincerely hope not! If you have, I hope this post will help you clean a hacked WordPress site and secure your site from future attacks. We’ll you’re somewhat lucky if you received an email at all. According to Google, 61% of webmasters never receive the email notification informing them that their website has been infected. That’s because they haven’t setup and verified their site in Google’s search console. There are three common website hacks at the moment: Gibberish Hack: This…
Did they, or didn’t they? In case you haven’t read, in the last couple of weeks, it’s assumed that Google released another major search engine algorithm update unimaginably named “Fred’. There are some geek jokes around the name Fred, but supposedly Fred’s aim was to down rank those websites that bought links, or are linked to by dubious sites. Whether Fred is real, or not the message is clear- Fred highlights the dangers of Black Hat SEO. Sooner or later you will be penalized for having questionable backlinks. What does this mean? One of the major off-site SEO activities to improve…
Why a key event? For most sites on the internet, the end result is to create a lead. In website terms, leads come from site visitors contacting you, or signing up to join your mailing list (or downloading an ebook etc). Leads become an effective mechanism to be used for future marketing efforts, such as creating a newsletter or reaching out to leads on an individual basis. Knowing the performance of our lead capture methods over time is critically important, just as important as knowing what percentage of leads ultimately convert to sales. Google Analytics is an immensely powerful tool for traffic analysis as well…
Content marketing can be extremely effective for extending your reach, driving traffic to your website and ultimately helping you reach your business goals. In this blog, I’ll aim to highlight some of the pitfalls we’ve seen regarding SEO copywriting: Too short content Having content in your page that is less than 300 words is not very useful for SEO. 300 words should be the minimum target to aim for, but you should have longer, well written and thought out copy that displays your topical authority to Google. Content gives the search engine lots of information to read and helps it…
Accelerated Mobile Pages (AMP) and your Website Since mobile devices are now the primary means of accessing the Internet with over 60% of Google search queries being submitted from mobile devices; unsurprisingly Google has recently changed their search algorithm to a “mobile-first” index. Quite simply, this means google now “crawls” your website as a mobile user by default, rather than a computer user (as was the case previously). In the not too distant past, mobile sites were generally terrible. Pages were slow loading, poorly formatted and many elements failed to be displayed correctly. The dominance of the WordPress platform in…
Ever hear the joke that the best place to bury a body is on page 2 of Google?! In all seriousness, small business SEO success is vital to rank well in google and to benefit from the exceptional power of free, organic ranking. A key component of your business’ marketing efforts in 2017 should be to effectively rank in search engines. SEO is rapidly obliterating traditional forms of printed media when it comes to business listing or advertising for products or services. The question is, do you know what’s required for your website to rank well? There are many effective…