Uncategorised
One of the most critical things business can do is to claim their Google My Business listing. These “local listings” enable businesses to be easily found by local customers. They also have the added benefit of enabling your business to be reviewed by customers. In this blog, I’ll cover the often tricky aspect of acquiring and managing Google reviews for businesses. This blog assumes your business has already claimed it’s Google My Business listing. If you haven’t, do it now by going to the Google Business Profile website. Why should you get reviews? Credibility/trust Reviews bring credibility and trust to…
Are you an Australian doctor, Vet, or medical specialist that is looking to increase your caseload or gain new clients and grow your practise, clinic or overall business? SEO is one of the most important aspects of success for a medical practice, but medical SEO is quite often neglected. It’s not surprising really, as the often murky world of SEO appears to be an art rather than a science. Most doctors and practise managers are too busy running their business to spend the time to and effort to learn and implement best practices for search engine optimisation. Just like any…
I’ve often heard people say that social media advertising is a waste of money, as social media users are predominantly catching up on news and seeing what their friends ate for lunch, rather than actively looking to buy goods or services. Although there’s an element of truth to this, there’s still a place for social media advertising. Contrast this with traditional Pay Per Click (PPC) advertising methods such as Google AdWords and Bing Ads, where the searcher is actively looking to buy (depending on the keywords used). As a result, it’s far easier to gauge intent with PPC advertising. In…
Google Search Console (previously known as Webmaster Tools) is by far the most useful and is my favourite SEO tool! It has all the critical data you need to manage your SEO campaigns, without the complexities of analytical tools such as Google Analytics. The following will provide beginner’s guide to Search Console, that covers the basics of setting up, verifying and using Google Search Console, focusing on the most used elements. Add your property Each website has two properties: Either https://website.com and https://www.website.com or httpss://website.com and httpss://www.website.com It’s important to add both versions of your website, to ensure you don’t…
What is a 404 error? A 404 error is generated by your web server when the requested page is not found on your WordPress website. Every WordPress theme has a 404.php file, but only some themes will have their own custom 404 error page. WordPress will automatically use that page if a page not found error is encountered on your website. The page that is displayed when the requested page can’t be found is largely determined by your theme, but here’s a common example of 404 error wording: If you have used a default WordPress theme for your website, the…
Some of the criticisms of WordPress, when compared to other purchase based platforms is the lack of in-built functionality on the platform to handle payments. Shopify, for example has store/cart functionality built in, and accepting payments really is a breeze. Woo commerce is arguably the king of processing payments in the WordPress platform powering 28% of all online stores on the web. Woo Commerce is a powerful and customizable platform, but can often be complex to setup, needing custom integrations. There’s also a cost involved in accepting payments with WooCommerce (USD 129 per year). For those WordPress websites that need…
Videos are a great way to promote your business, brand, stimulate engagement as well as disseminate information in a more visual way. People often find it easier and less draining to watch videos, rather than reading long-form content. Once you’ve created your videos, to have maximum engagement, they need to be found during search. In case you weren’t aware, YouTube is the second biggest search engine in the world! After Google (who owns YouTube!). YouTube currently handles over 30 million visitors per day, making it a strategic platform for your business. From a search engine optimisation perspective, YouTube SEO works very…
What is Facebook Pixel? If you are running Facebook Ads, or planning to, there’s one tool you should start using ASAP: Facebook pixel. Pixel is essentially a piece of code that you install on your website, that tracks users as they interact with your Facebook Ads, as well as your website. If you’re familiar with Google Analytics, Pixel is somewhat similar, just not (currently) as feature rich as Google Analytics. It really lets you dig deep, to better understand your users and their interactions. Why do you need to install Pixel on your website? Pixel should be considered an essential…
Starting a blog can be one of the best decisions you’ll make for your business. Blogging has become so successful in recent times that many people are using blogging solely to earn a living. A recent HubSpot survey has indicated that 60% of businesses who blog acquire more customers. If that’s not a good reason to start a blog, I don’t know what is! Starting a blog, however can be overwhelming for businesses, but it shouldn’t be. Times have changed and starting and enabling a blog on your website is simple in most content management systems such as WordPress, Shopify…
Website redesigns are common. According to this article, they should take place approximately 2-3 years. This seems accurate from my experience. As a website owner, it means website redesigns, and how to handle them, will become increasingly common over time. It’s important that you make a plan for your WordPress SEO website redesign, and have an accurate and up-to-date checklist to follow. It’s common for web designers to put tens of hours into web design, making a beautiful website but omitting all but the most basic SEO concepts in the new site. As part of the SEO website redesign process,…