The Limousine industry in Australia is sizable, with revenue estimated at over 6 billion dollars annually. That revenue is fragmented, being shared by over 12,000 limousine companies.
Limousine providers are increasingly facing competition from ride sharing companies such as Uber with their “Black” or “Lux” services. It goes without saying that there’s pressure on the limousine industry in Australia as a whole.
Annual year on year growth in the Australian limousine industry is just shy of 2%. That’s real growth and it shows there’s money to be made in the limo industry. This is despite the competition limousine operators are facing.
In Australia, there are relatively low barriers to entry in the limousine industry. As a result, there are many providers in each city. This competition often makes it difficult to generate consistent and increasing revenue.
To survive, your business needs to constantly attract new clients and it’s crucial to ensure you have repeat business.
The answer to the growth you’re searching for is Limousine SEO
What is SEO?
Limousine SEO involves tuning your website’s “on-page” factors which comprises content, including page copy, blogs, headings etc to organically boost your search engine rankings.
Off page factors such as link building and social media strategies are also required. These factors help your website to rank well in a search engine and draw more customers to your website.
Why Limousine SEO?
1. Most web searches end in organic results
Google processes around 3.5 billion searches per day. Visibility in a search engine results page depends almost entirely on SEO. Research has demonstrated that over 70% of searches end in the organic search results of page 1 of google.
Quite simply, if your business isn’t listed on the first page of Google, most customers will be unable to find your website.
2. SEO is cost effective
In competitive markets, with paid advertising many business can only afford to run an Ad campaign for a few weeks. After this time, they usually blow their advertising budget for the year due to high Cost Per Click rates.
Unless you are a business with large advertising budget, or in a relatively un-competitive market (low Pay Per Click costs), Pay Per Click advertising often isn’t sustainable for small businesses long-term.
SEO costs on the other hand are predictable and sustainable. Realistically, SEO is the only way small limousine companies can afford to compete with the big players on a (relatively) level playing field.
3. SEO is organic
There’s something fulfilling about organically ranking for keywords, without relying on paid advertising to ensure your website is displayed in the search engine.
If you rank organically, it means Google values your website and it’s judged a credible and authoritative resource on it’s own merits. No tricks or advertising are required.
Local SEO (via Google maps) which is based on searches by location is also becoming increasingly important to gain local clients. This fast growing Google search mechanism displays your business by proximity to the search location and is a great way to rank in Google, even if you don’t have a website.
4. SEO improves user experience
SEO in 2017 isn’t about manipulating search engines via tricks. SEO is about creating a great user experience through meaningful content and great design. This will increase the “click through” rate of website users.
SEO, content generation, social media and website design go hand in hand to improve the user experience holistically.
5. Your competitors are investing in Limousine SEO
SEO is a constantly evolving “battle” between your competitors, the search engine and your website. Website rankings float up and down each month based on your competitors’ SEO efforts, new websites being launched as well as Google’s algorithm updates.
If your competitors invest in SEO (most do!) and you don’t, you’ll be left behind in the search engine results space and slide down the rankings.
In summary, the Limousine industry in Australia is extremely competitive, with new players entering the market relatively easily. Add high class ride sharing platforms and it’s even more challenging. There’s still significant year on year growth of the industry. SEO is becoming critical for limousine business to stand out from the competition to generate consistent and increasing revenues.
Enjoy this blog? Read some others such as Why you need to invest in SEO or SEO content pitfalls.
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