FAQ

Question 1

Why is SEO important?

Accepted Answer

Search Engine Optimisation is the activity of optimising your website and online presence to drive the right traffic to your website to grow conversions. This task utilises the “free”, or “organic” search results in search engines to help your business to acquire increased leads and sales.

Question 2

Does SEO Work?

Accepted Answer

Yes, if done properly. We have had clients tell us such phrases, as “SEO is a scam”, “SEO doesn’t work for my business” etc. This generally comes from businesses looking for the cheapest SEO services that don’t provide enough budget to get results. We have helped clients generate 8x the number of bookings, and 4x their revenue through SEO, so we can confidently say SEO works!

Question 3

Is SEO right for my business?

Accepted Answer

If your business is prepared to play the “long game” for results and invest in the ongoing activity of Search Engine Optimisation, it’s a great choice, but it takes patience to see results.
In competitive markets, businesses can blow their advertising budget in weeks, due to high Pay Per Click rates. SEO operates on a fixed-cost basis, making it sustainable over time.
SEO is long term. If you invest in SEO, it will provide benefits for years to come. This is different from paid Ads, whose value ceases when you stop your advertising campaign.

Question 4

Why are specialist SEO consultants important?

Accepted Answer

Local SEO services are our speciality! We’ll help your business create a bespoke strategy that’s tailored to your business and it’s goals that usually encompass the local community. That’s why it’s imperative to find a specialist SEO consultant in Sydney that knows the local environment.
We provide our SEO consulting services from Sydney and that matters! We know the local landscape, are familiar with the competition and are available to meet in person for the most effective communication.
Don’t take the risk of outsourcing your digital marketing services cheaply overseas. We’ve seen several sites penalised by outsourcing to cheap, low quality link building services offshore.
Contact us today to find out all the reasons we are different!

Question 5

My Rankings are fluctuating daily, should I be concerned?

Accepted Answer

We don’t think so. With the hundreds of algorithms Google releases each year, there’s a phenomenon that is referred to as the “google dance” or “yoyo effect”. When an algorithm is released or tweaked, or a new competitor enters the frey, there’s a period of unpredictable & erratic rankings, until things settle down.

Staying at #1 however takes hard work. With new competitors entering the realm daily, there are no guarantees your website will stay at number 1. It’s imperative to monitor your rankings and those of your competitors to ensure your site stays ahead of the game.

Question 6

What types of SEO do you perform?

Accepted Answer

At Evolocity, we have clients in several niches and our SEO services include:
Local SEO - Ideal for businesses that have a physical presence and/or are primarily targeting local customers
B2B SEO - for those clients operating in business to business services that are looking to boost their visibility and gain more leads & sales.
eCommerce SEO - Ideal for those businesses that are running an online store and are looking to increase their sales.

Question 7

How can companies offer such cheap SEO services?

Accepted Answer

Some SEO consultants offer extremely cheap SEO services, that promise the world, but actually deliver very little. These SEO services are outsourced to countries with labour as low as $5 per hour. That might sound good in theory, but the quality, skills and experience just aren’t there. A lot of the cheap SEO services are also automated, where no real work is performed, just an SEO tool randomly creating assets that link to your website.

Question 8

How much does SEO cost?

Accepted Answer

That’s a tricky question! It all depends if the SEO work is done in Australia, of overseas. It also depends on whether you are investing in long-term tried and tested approaches, rather than quick win, high risk approaches to SEO. The reality is, doing SEO the right way is time consuming. The investment cost of several enterprise grade SEO tools that make a good SEO consultant more efficient, runs into the thousands of dollars per year.

Question 9

How long do results take?

Accepted Answer

Beware of SEO consultants or agencies promising fast results. Since Google’s algorithms are private, no SEO provider can guarantee a timeframe for results. This is especially true for SEO consultants that take the high road to protect your business from quick wins and short cuts that can devastate a business from Google penalties. As a rough guideline, we advise our SEO clients that results should be visible within six to twelve months. This does depend on many factors, such as the industry, health of the website etc.

Question 10

How will I know what work has been done?

Accepted Answer

As part of our honesty and transparency, we provide a summary of all changes performed over the past month, and those planned for the following month. This helps clients visualise the SEO plan and see the tasks being performed to meet the SEO plan and business objectives.

Question 11

Do I need to sign a fixed term contract?

Accepted Answer

No. We don’t believe in long-term fixed contracts. In the unlikely event that you are unhappy with our service, you are free to leave with 30 days notice.

Question 12

Can you perform SEO for businesses outside of Sydney?

Accepted Answer

Yes!

Although many of our SEO clients are located in the Eastern Suburbs of Sydney, in suburbs such as Bondi Junction, Rose Bay and Waverly, we have clients in Queensland, Victoria and overseas in the UK, USA and Singapore. In fact, International clients love us due to lower SEO prices as a result of favorable exchange rates and the lack of GST on exported services.

Our enterprise tools enable us to accurately check rankings in any city or country, right down to the local suburb or town.

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