David
Why a contact goal? For most sites on the internet, the end result is to create a lead. In website terms, leads come from site visitors contacting you, or signing up to join your mailing list (or downloading an ebook etc). Leads become an effective mechanism to be used for future marketing efforts, such as creating a newsletter or reaching out to leads on an individual basis. Knowing the performance of our lead capture methods over time is critically important, just as important as knowing what percentage of leads ultimately convert to sales. Google Analytics is an immensely powerful tool for traffic analysis as well…
Read MoreContent marketing can be extremely effective for extending your reach, driving traffic to your website and ultimately helping you reach your business goals. In this blog, I’ll aim to highlight some of the pitfalls we’ve seen regarding SEO copywriting: Too short content Having content in your page that is less than 300 words is not very useful for SEO. 300 words should be the minimum target to aim for, but you should have longer, well written and thought out copy that displays your topical authority to Google. Content gives the search engine lots of information to read and helps it…
Read MoreAccelerated Mobile Pages (AMP) and your Website Since mobile devices are now the primary means of accessing the Internet with over 60% of Google search queries being submitted from mobile devices; unsurprisingly Google has recently changed their search algorithm to a “mobile-first” index. Quite simply, this means google now “crawls” your website as a mobile user by default, rather than a computer user (as was the case previously). In the not too distant past, mobile sites were generally terrible. Pages were slow loading, poorly formatted and many elements failed to be displayed correctly. The dominance of the WordPress platform in…
Read MoreEver hear the joke that the best place to bury a body is on page 2 of Google?! In all seriousness, small business SEO success is vital to rank well in google and to benefit from the exceptional power of free, organic ranking. A key component of your business’ marketing efforts in 2017 should be to effectively rank in search engines. SEO is rapidly obliterating traditional forms of printed media when it comes to business listing or advertising for products or services. The question is, do you know what’s required for your website to rank well? There are many effective…
Read MoreKeyword research for SEO is usually, and rightly so the starting point for Search Engine Optimization (SEO). Loosely defined, Keyword research is the activity where you begin building a list of keywords you’d like your site to rank for. In the following blog post, I’ll share some strategies of keyword research for SEO that will help your website rank for the correct keywords. That is, those keywords your customers are searching for, not what you think they are searching for! Proper keyword research is one of the most important, high return activities you can do for SEO, as ranking for…
Read MoreThe Most common WordPress SEO mistakes WordPress is a great platform for your business website. There are many rumours out there that WordPress is “good for SEO”. Maybe that means that WordPress is a clean and well structured platform that makes SEO easier? Using a “set it and forget it” SEO plugin Many WordPress sites tend to use free SEO WordPress plugins that they just install, enter some basic keywords and figure SEO is taken care of. This is one of the biggest WordPress SEO mistakes people make. We’d recommend installing a quality WordPress SEO plugin such as Yoast, and take…
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