David
Some of the criticisms of WordPress, when compared to other purchase based platforms is the lack of in-built functionality on the platform to handle payments. Shopify, for example has store/cart functionality built in, and accepting payments really is a breeze. Woo commerce is arguably the king of processing payments in the WordPress platform powering 28% of all online stores on the web. Woo Commerce is a powerful and customizable platform, but can often be complex to setup, needing custom integrations. There’s also a cost involved in accepting payments with WooCommerce (USD 129 per year). For those WordPress websites that need…
Read MoreVideos are a great way to promote your business, brand, stimulate engagement as well as disseminate information in a more visual way. People often find it easier and less draining to watch videos, rather than reading long-form content. Once you’ve created your videos, to have maximum engagement, they need to be found during search. In case you weren’t aware, YouTube is the second biggest search engine in the world! After Google (who owns YouTube!). YouTube currently handles over 30 million visitors per day, making it a strategic platform for your business. From a search engine optimisation perspective, YouTube SEO works very…
Read MoreWhat is Facebook Pixel? If you are running Facebook Ads, or planning to, there’s one tool you should start using ASAP: Facebook pixel. Pixel is essentially a piece of code that you install on your website, that tracks users as they interact with your Facebook Ads, as well as your website. If you’re familiar with Google Analytics, Pixel is somewhat similar, just not (currently) as feature rich as Google Analytics. It really lets you dig deep, to better understand your users and their interactions. Why do you need to install Pixel on your website? Pixel should be considered an essential…
Read MoreStarting a blog can be one of the best decisions you’ll make for your business. Blogging has become so successful in recent times that many people are using blogging solely to earn a living. A recent HubSpot survey has indicated that 60% of businesses who blog acquire more customers. If that’s not a good reason to start a blog, I don’t know what is! Starting a blog, however can be overwhelming for businesses, but it shouldn’t be. Times have changed and starting and enabling a blog on your website is simple in most content management systems such as WordPress, Shopify…
Read MoreWebsite redesigns are common. According to this article, they should take place approximately 2-3 years. This seems accurate from my experience. As a website owner, it means website redesigns, and how to handle them, will become increasingly common over time. It’s important that you make a plan for SEO website redesign, and have an accurate and up-to-date checklist to follow. It’s common for web designers to put tens of hours into web design, making a beautiful website but omitting all but the most basic SEO concepts in the new site. As part of the SEO website redesign process, it’s really…
Read MoreWhen working on SEO for a small business website for the first time, it often becomes apparent that not all web pages are indexed in Google. As a refresher, if the page isn’t indexed in Google (or another search engine), then it can’t show up in the search results. Addressing a lack of indexed pages is one of the most basic and critical tasks of SEO. On several occasions, I’ve experienced the same issue when taking on new SEO work for a client. The website below, which is more than 10 months old, was professionally built. It has a valid sitemap and…
Read MoreA simple analogy is that backlinks are similar to votes. The sites that have the highest number of quality backlinks (votes) will rank the highest. All other things being equal. Latest SEO research says that links make up around 20% of your site’s overall ranking factor. Quite simply, to rank well in 2017, you need quality backlinks. The primary reason sites will link to you, is your ability to create high quality, useful content. In this blog, I’ll break down how and why you need to create backlinks and provide an overview of how SEO PowerSuite tools can assist your…
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The Limousine industry in Australia is sizable, with revenue estimated at over 6 billion dollars annually. That revenue is fragmented, being shared by over 12,000 limousine companies. Limousine providers are increasingly facing competition from ride sharing companies such as Uber with their “Black” or “Lux” services. It goes without saying that there’s pressure on the limousine industry in Australia as a whole. Annual year on year growth in the Australian limousine industry is just shy of 2%. That’s real growth and it shows there’s money to be made in the limo industry. This is despite the competition limousine operators are…
Read MoreMany website owners might be familiar with WordPress SEO, but feel overwhelmed when attempting to SEO their Shopify site for the first time. As a result, I’ve written this blog for those new to the Shopify platform. Why do i need Shopify SEO? Search engines are used more in online purchases than any other source of traffic such as social networks, apps, or deal websites. Shopify SEO is becoming increasingly important to boost e-commerce sales. If your Shopify site isn’t listed on the first page of Google, you’re losing sales to your competitors. Simple as that. If you are new to the…
Read MoreEver received an email from google, such as the below indicating that hacked content has been detected on your WordPress website? I sincerely hope not! If you have, I hope this post will help you clean a hacked WordPress site and secure your site from future attacks. We’ll you’re somewhat lucky if you received an email at all. According to Google, 61% of webmasters never receive the email notification informing them that their website has been infected. That’s because they haven’t setup and verified their site in Google’s search console. There are three common website hacks at the moment: Gibberish Hack: This…
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