David

Search Engine Optimisation or SEO is aimed at improving your website’s standing in organic search results. Although SEO is a complex activity, that requires a significant investment of time, many businesses don’t have the required budget to allocate to marketing activities that are required to achieve results. In this blog, I’ll cover the “low hanging fruit” that should be implemented for businesses that don’t have the budget to hire an SEO Agency or Freelancer. 1. Ensure your website’s pages are indexed and error free Log into Google Search Console and check your site’s overview, to ensure your pages are indexed,…

If you monitor your website’s backlink profile on a regular basis, it usually becomes apparent at some point that you have toxic backlinks that are pointing to your website. Before Google’s Penguin algorithm went live in 2012, whoever had the most backlinks won. This spurred the cheap link building offers from companies that are able to build thousands of links in a day. As irony has it, backlink removal services have become extremely popular since 2012 also! That is because buying cheap/bad links often gives your site short term gains, but will provide long term pains. Websites attract bad backlinks…

Although many businesses have been impacted due to COVID-19, several businesses have also seen significant growth. Just because some businesses aren’t able to operate at their previous levels presently, if their financials and business models are solid, there’s a huge opportunity to lay the platform to come out stronger on the other side of this crisis. As many competitors pause their marketing spend, you have a unique opportunity to close the gap, or even overtake competitors when this crisis eventually abates. I’ve seen several clients in all industries re-purposing their marketing spend from channels that provide immediate results such as…

Like any significant investment for your business, it’s important that you realise Return on Investment (ROI) for any marketing spend. This is especially true for marketing & advertising, as competition increases, the more effort (and spend) is required to compete and as a result, costs continue to grow. Although it’s a relatively complex calculation, this guide will assist you to start the process to calculate the SEO Return on Investment (ROI) for your business in 2020. Everything here has been updated to be current for 2020. So, let’s begin! 1. Target Keywords:   To start the SEO ROI calculation, you’ll…

Long Tail keywords The concept of long tail keywords has been around for many years now, but it’s safe to say that many people (including SEOs!) fail to understand the importance of using long tail keywords on websites, as well as how to implement them correctly. In this blog, I’ll provide a primer on long tail keywords and aim to reinforce the importance of using these keywords on your website. What are long tail keywords? Long tail keywords can be defined as those specific keywords that are heavily targeted towards the searcher’s intent. Some examples are “Size 9 Nike Pegasus…

I’ve read many an article that proclaims Business to Business (B2B) SEO is identical to Business to Customer (B2C). Although the fundamental approaches of both SEO approaches are the same, that is to drive meaningful organic traffic that generates leads and sales. There are significant differences between a campaign that’s focused on businesses customers and one that’s focused on retail customers. What makes the campaigns similar The fundamental approach of any SEO campaign covers the three usual suspects: On-page SEO Involves content creation and optimisation of the page itself to ensure it ranks for the selected keywords in search engines…