Why Medical SEO is critical for practitioners

Are you an Australian doctor, Vet, or medical specialist that is looking to increase your caseload or gain new clients and grow your practise, clinic or overall business?

SEO is one of the most important aspects of success for a medical practice, but medical SEO is quite often neglected. It’s not surprising really, as the often murky world of SEO appears to be an art rather than a science.

Most doctors and practise managers are too busy running their business to spend the time to and effort to learn and implement best practices for search engine optimisation. Just like any other aspect of running a business, it’s always a good idea to outsource specialist functions to the experts.

Why invest in healthcare SEO?

Medical or healthcare SEO is increasingly becoming crucial for medical practitioners including general practitioners, plastic surgeons, neurologists, rheumatologists, dermatologists, ophthalmologists, cardiologists, rheumatologists, urologists and vascular surgeons etc.

According to Health Care communicaton News, 80% of users search online to find out information about doctors.

It is important when someone is searching for your practice or location that you’re visible in the search results. If someone is searching for your medical specialty or service offering, you need to be visible to searchers also.

As most proponents of digital marketing are aware, Search Engine Optimisation or SEO is one of the best value digital marketing methods for business. Although other online marketing methods, such as paid advertising platforms including Google AdWords and Bing Ads, as well as social media advertising are often great choices for business. In the long run, SEO usually provides the greatest return on investment (ROI).

Why is it so?

Businesses often see the higher monthly investment for SEO and can’t understand the value proposition compared to paid advertising. The truth is, this SEO effort, for the most part is evergreen. Put simply, the SEO efforts of today reap benefits for many months and years to come. Compare this with paid online advertising, where as soon as the Ad spend is stopped, the returns also stop.

Why you need a specialist healthcare SEO provider

Although SEO has some similarities from niche to niche, there are distinct benefits in finding a provider that has expertise in the medical, Vet and general health fields. Medical SEO specialists understand the medical industry, your competitors and have the advantage of knowing the most important websites to the medical industry. Simply put. Healthcare SEO experts know what works when promoting medical businesses in Australia.

At Evolocity, we have a plethora of medical and veterinary SEO and AdWords experience and have worked with Australian clients in Sydney, Gold Coast, Byron Bay as well as international clients.

If you are a medical professional or work in the medical industry, we can help you with digital marketing to get more clients. We’ve employed successful medical SEO strategies for GPs, Vets, cosmetic clinics as well as several medical specialists.

Contact us today to find out how we can help your practice.

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