Content Marketing

As Google’s search algorithm continues to become more advanced in understanding the nuances of content, it’s imperative that, as website owners, you deliver the best quality content to searchers. Too often, content is created as a once-off task and it’s never reviewed periodically for accuracy and freshness. Site owners are often concerned about deleting existing content that is bringing in traffic, so, as SEOs, we’re often faced with a situation where aging & poor content has never been reviewed or updated. In this article, I’ll discuss how a well-structured content audit can provide valuable insights to your content marketing and…