If you’ve ever searched for a café, plumber, or local service online, you’ve likely used Google Maps to find it. For small business owners, showing up at the top of those results isn’t just about visibility, it’s about winning new customers.
At Evolocity, we specialise in Local SEO, helping businesses increase their visibility in Google’s local search results. Below, we’ll walk you through the key steps and strategies that we use to help your business grow.
Why Google Maps Ranking Matters
When someone searches for a service using “near me,” Google Maps listings dominate the Google search results page. Appearing in the Google Maps 3-pack (the top three businesses shown in search results) can dramatically increase phone calls, website visits, and shop visits. That’s why so many small business owners are asking us how to increase their Google Maps rankings.
How to Increase Ranking on Google Maps
-
Optimise Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is the foundation of your Google Maps visibility. Ensure you:
- Fill out all details – name, address, phone number, website, hours of operation etc
- Add high-quality photos of your business, products, or team.
- Choose the most relevant business categories.
Performing the above gives Google confidence in your listing’s accuracy and relevance, which directly impacts your ranking.
-
Keep Business Information Consistent
One of the most common mistakes small businesses make is having inconsistent details across directory listings (also known as citations). If your address, phone number, or name differs between Google Maps, your website, and online listings, Google is less likely to trust your profile. Consistency is the key to how to rank your business on Google Maps.
-
Collect and Manage Reviews
Customer reviews are a significant ranking factor. Encourage happy clients to leave reviews, and make sure you respond to them promptly. A steady flow of positive reviews not only improves your Google Maps ranking but also builds trust with potential customers.
4.Optimise Your Website
Google doesn’t just look at your Maps listing, it checks your website too. By optimising your site with local keywords (like “plumber in Sydney” or “dentist in Bondi”), adding location pages, and ensuring your website loads quickly, you send Google strong signals that you’re relevant to local searches.
-
Build Local Citations and Links
Mentions of your business on other trusted sites, such as online directories, local blogs, and news articles, are called citations. These strengthen your authority and are critical if you’re wondering how to increase ranking on Google Maps.
-
Post Regularly on Your Profile
Few businesses take advantage of Google Business Profile posts. Sharing updates, promotions, or events helps keep your profile active and signals to Google that your business is engaged and reliable.
Partnering with Local SEO Experts to Rank Higher
While these strategies can make a big difference, many small business owners simply don’t have the time to manage all the ever moving parts of Google Maps optimisation. That’s where Evolocity comes in.
Our Local SEO service is designed to:
- Optimise your Google Business Profile.
- Ensure your business information is consistent everywhere.
- Drive more reviews and local engagement.
- Build citations and backlinks to increase authority.
- Improve your website’s local search optimisation.
With our tailored small business local SEO strategies, we help businesses appear higher in Google Maps, so you can attract more local customers and grow with confidence.
Ready to Increase Your Google Maps Ranking?
If you’ve been wondering how to rank your business on Google Maps, now is the time to take action. Partner with Evolocity and let us do the heavy lifting so you can focus on running your business.