Ads
Although many businesses have been impacted by a recession, several businesses also seen significant growth. Just because some businesses aren’t able to operate at their previous levels presently, if their financials and business models are solid, there’s a huge opportunity to lay the platform to come out stronger on the other side of this crisis. As many competitors pause their marketing spend, you have a unique opportunity to close the gap, or even overtake competitors when this crisis eventually abates. I’ve seen several clients in all industries re-purposing their marketing spend from channels that provide immediate results such as paid…
Like any significant investment for your business, it’s important that you realise Return on Investment (ROI) for any marketing spend. This is especially true for marketing & advertising, as competition increases, more effort (and spend) is required to compete and as a result, costs continue to grow. Although it’s a relatively complex calculation, this guide will assist you in starting the process of calculating the SEO Return on Investment (ROI) for your business in 2025. This calculation is based on Key Events (aka conversions) and everything here has been updated to be current for 2025. So, let’s begin! 1. Target…
To follow on from my previous blog; Why you should use WordPress for your website, there’s many a small business owner that doesn’t have the budget to invest in hiring a web designer or the technical skills in maintaining a website themselves. For these business owners there are other options that can reap good digital marketing rewards for your business. SHOPIFY (2.7% of websites) For businesses whose primary source of revenue is online sales, the simplest choice is Shopify. Shopify is not just a means of conducting ecommerce, it’s strength is supporting business owners in all aspects of eCommerce, including…
Long Tail keywords The concept of long tail keywords has been around for many years now, but it’s safe to say that many people (including SEOs!) fail to understand the importance of using long tail keywords on websites, as well as how to implement them correctly. In this blog, I’ll provide a primer on long tail keywords and aim to reinforce the importance of using these keywords on your website. What are long tail keywords? Long tail keywords can be defined as those specific keywords that are heavily targeted towards the searcher’s intent. Some examples are “Size 9 Nike Pegasus…
For the past 30 days, I’ve switched out my Windows 10 PC to take the challenge of working solely on the Linux (Elementary OS) operating system, to see if it was possible to replace my Windows 10 machine. Was it workable? Could I see myself using it in the future? Read on to find out more! In December last year, I was fortunate enough to receive an Intel Next Unit of Computing (NUC) machine for testing, courtesy of Gerardo from Velocity Host. From the moment I opened the box, I was amazed by the size of the NUC. It’s around…
I’ve read many an article that proclaims Business to Business (B2B) SEO is identical to Business to Customer (B2C). Although the fundamental approaches of both SEO approaches are the same, that is to drive meaningful organic traffic that generates leads and sales. There are significant differences between a campaign that’s focused on businesses customers and one that’s focused on retail customers. What makes the campaigns similar The fundamental approach of any SEO campaign covers the three usual suspects: On-page SEO Involves content creation and optimisation of the page itself to ensure it ranks for the selected keywords in search engines…
After having experience working with all major Content Management Systems (CMS), including WordPress, Wix, Joomla, Drupal, Squarespace and Shopify, I’ll discuss the reasons why I recommend WordPress for small and medium business owners. WordPress is the most popular CMS in the world, powering approximately 35% of websites. There’s a good reason for its ever-increasing popularity and many of these reasons make WordPress an ideal candidate for business websites. Functionality/Flexibility As WordPress is “open source”, it means there is a development community that is engaged and willing to customise existing, as well as writing…
What’s wrong with tracking rankings and traffic? Many an SEO agency or Paid Ads consultant use traffic or rankings as their primary reporting method to clients on the performance of their campaigns. This approach, however, is flawed, as these metrics merely support the primary objective for a business, which, in most cases is to get more leads and sales. Further to this, traffic and rankings are only important, if the keywords that are bringing in this traffic have the correct search intent. What I mean by this is, by looking at the example below, an acupuncturist in Sydney at first glance…
Advertising in traditional mediums such as Newspapers, Radio & TV were the life blood of advertising for businesses for the past several decades. From the very early advent of Newspapers, they almost instantly carried ads to offset the cost of printing and production. What has happened in the last decade, however, is much of this Ad spend has been re-allocated from print media to online, with the biggest beneficiaries being Google and Facebook/Instagram. As we can see from the image below, the majority of that huge chunk of online spend has been extricated from print media advertising, with a small…
What is the Google Medic update? In August 2018, Google released a broad core algorithm update that’s been nicknamed the “Medic” update. That’s because Medical and health sites have been heavily impacted, as well as any sites that belong to the category of sites known as YMYL (Your Money Or Your Life) which include parenting, legal or financial advice sites. Why did Google release this update? It appears that Google wants to clamp down on fake news, inaccurate and unqualified content. This is especially true for sites that have a significant impact on your wellbeing. What has been the impact?…