Local search
Why Small Businesses Need Google Ads As a small business owner, your time and budget are precious resources. Organic visibility through SEO is powerful and provides great ROI, but it takes time. If you want results now, Google Ads (formerly AdWords) delivers immediate exposure, placing your business at the top of search results the same day your campaign launches. Google Ads is especially relevant when you’re: Launching a new venture and need quick traction Competing in a crowded market like Sydney or Melbourne, where SEO alone may struggle. Working with a high customer lifetime value that justifies the ad spend.…
If you run a business in Australia, you already know competition is fierce, whether you’re operating in Sydney, Melbourne, Brisbane, or a regional area. Customers turn to Google before they make almost any buying decision, and that’s where local SEO for businesses comes in. For small business owners, local SEO isn’t just another marketing trend, it’s one of the most cost-effective ways to get your business to show up in front of the right people at the right time. Local search is focused around making sure you show up when potential customers nearby are actively looking for what your business…
Whether you’re a locksmith in Newtown, a legal firm in the Sydney CBD, or a tradie servicing the Eastern Suburbs of Sydney, showing up in search results can be the difference between business growth and stagnation. That’s where an SEO specialist comes in. But what exactly does an SEO specialist do? And how can they make a meaningful difference to your business? What Does an SEO Specialist Do? An Australian SEO (Search Engine Optimisation) specialist is responsible for improving your website’s visibility on search engines like Google & Bing. Their job is to make sure your website ranks higher in…
Search engine optimisation (SEO) is essential for any Australian business looking to compete online, especially in local and Australian markets where visibility directly impacts leads and revenue. For small and medium enterprises (SMEs), choosing the right SEO partner can be challenging. Should you work with a freelance SEO specialist, hire an SEO agency, or engage an SEO consultant? Each option has its own pros and cons, but for many Australian SMEs, an experienced SEO consultant offers the ideal blend of SEO strategy, value, and accountability. SEO Freelancer: Budget-Friendly but Risky Freelance SEOs typically operate solo and may offer affordable hourly…
Prospective clients often ask me, which is the better option for my business, Local SEO or Google ads? In this article, I’ll compare Local SEO and Google Ads to help fellow local business owners decide which strategy works best for them and their businesses. I’ll break down the benefits, costs, and effectiveness of each approach, so a business owner can make an informed decision based on goals, industry, and budget. Introduction As a small business owner, I know how important it is to be visible online. This is especially true for local businesses, as there is a community of customers…
SEO Software Tools As with the trend of cost of living increases in 2024, the cost of SEO tools has also increased in the last two years. To continue offering high-performance ROI driven SEO Services to our clients, I decided it was an opportune time to review our SEO software subscriptions and ensure we’re only subscribing to the essential SEO tools to provide SEO services to our clients. In 2024, I’ve invested almost $8,000 in SEO Software tools alone. That’s a considerable expense for a boutique SEO agency/consultancy. For 2025, here is the software I will invest in: Screaming Frog…
Introduction to AI in Google Local Search A local search uses Google to find businesses, services, or products within a specific geographic area. Local search results are geared toward showing users nearby options that meet their search criteria, and these results are often displayed in a “Local Pack” or “Map Pack” at the top of search results, especially on mobile devices. Google’s shift towards AI-powered search algorithms Google has been under pressure to integrate AI into its search results. Competitors such as Microsoft’s Copilot, Perplexity.ai and the newly announced SearchGPT have been drivers for Google to fine-tune and make…
Over the past two years, much has been discussed about Artificial Intelligence (AI) and large language models (LLM) and their impact on information retrieval. AI has many benefits and will significantly impact our lives in the foreseeable future. What is also of concern is AI’s impact on businesses’ Google search and search engine optimisation (SEO) practices. In this article, I’d like to share my thoughts on how AI will impact search engine information retrieval and SEO based on what I’ve experienced with Google Gemini. Of course, the situation will be constantly changing. Despite Chat GPT being commercially available since the…
Having recently consulted on, and implemented a multi country site for a client, I thought it was a good opportunity to share what has been learned on this project. Previous multi-country rollouts I have worked on have been relatively straightforward, either utilising a separate domain name (and website) for each country, or a subdomain. They have also been relatively small sites, with only ~100 pages that need Hreflang tags applied. This new project was also the first WordPress sub-folder setup I have been involved with. Why use subfolders? In this international expansion scenario, the client already had one relatively powerful…
One of the most frequently asked questions we hear at Evolocity is how content marketing differs from Search Engine Optimisation (SEO). There’s often a lack of understanding of the difference between SEO and content marketing, so I thought that it was a worthwhile exercise to write this blog and compare & contrast the two. What is content marketing? Perhaps it’s prudent to start by explaining what content marketing isn’t. Content marketing isn’t about your brand, products or services. Now that that is cleared up, I will explain what content marketing is about. Content marketing is primarily…