Ads

Why tracking goals is the most important metric

June 19, 2019
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What’s wrong with tracking rankings and traffic? Many an SEO or Paid Ads supplier use traffic or rankings as their primary reporting method to clients. This approach, however, is flawed, as these metrics merely support the primary objective for a business, which, in most cases is to get more leads and sales. Further to this, traffic and rankings are only important, if the keywords that are bringing in this traffic have the correct intent. What I mean by this is, by looking at the example below, an acupuncturist in Sydney at first glance might want their website to rank for acupuncture,…

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How Online Ads are Decimating Traditional (mainly print) Media

February 6, 2019
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Advertising in traditional mediums such as Newspapers, Radio & TV were the life blood of advertising for businesses for the past several decades. From the very early advent of Newspapers, they almost instantly carried ads to offset the cost of printing and production. What has happened in the last decade, however, is much of this Ad spend has been re-allocated from print media to online, with the biggest beneficiaries being Google and Facebook/Instagram. As we can see from the image below, the majority of that huge chunk of online spend has been extricated from print media advertising, with a small…

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AdWords Vs Facebook Ads – Which Should You Invest In?

February 28, 2018
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I’ve often heard people say that social media advertising is a waste of money, as social media users are predominantly catching up on news and seeing what their friends ate for lunch, rather than actively looking to buy goods or services. Although there’s an element of truth to this, there’s still a place for social media advertising. Contrast this with traditional Pay Per Click (PPC) advertising methods such as Google AdWords and Bing Ads, where the searcher is actively looking to buy (depending on the keywords used). As a result, it’s far easier to gauge intent with PPC advertising. In…

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Why you must use Pixel for your Facebook Ads

July 27, 2017
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What is Facebook Pixel? If you are running Facebook Ads, or planning to, there’s one tool you should start using ASAP: Facebook pixel. Pixel is essentially a piece of code that you install on your website, that tracks users as they interact with your Facebook Ads, as well as your website. If you’re familiar with Google Analytics, Pixel is somewhat similar, just not (currently) as feature rich as Google Analytics. It really lets you dig deep, to better understand your users and their interactions. Why do you need to install Pixel on your website? Pixel should be considered an essential…

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