AI
Search engine optimisation is the process of improving the visibility and relevance of a website or a web page in the organic results of a search engine. SEO involves various aspects, such as keyword research, content creation, link building, technical optimisation, user experience, and analytics. SEO is constantly evolving as search engines update their algorithms and user behaviour changes and I expect this evolution to continue with an even higher velocity over the next several years. Artificial Intelligence is the branch of computer science that aims to create machines or systems that can perform tasks that normally require human intelligence,…
A question we are often asked: What is the difference between a blog and a service page? From a technical website (and search engine) perspective, the pages are essentially very similar. There is, however, a significant difference from a user experience and search engine optimisation perspective. There are three major elements to this, that will be discussed in this blog: Search Intent Style of writing Page design Exploring Service Pages Service pages are pages on a website that demonstrate what your business does. These pages typically describe the services you offer in the context of your business and are used…
Historically, creating SEO reports that focus on rankings and their fluctuations has been the gold standard for SEO consultants and agencies. This article will explain a number of reasons why these metrics alone are practically useless, and how to address search performance in a more meaningful way. What are “SEO rankings” and how are they gathered? SEO Rankings display the keywords that your SEO campaign is targeting, and their relative position in Google’s search results, ie Positions #1-10 are on the first page of Google, #11-20 on the second page of Google etc. How are Rankings gathered? A rank checker…
As an SEO professional, it’s always a balancing act, to work with clients that have sufficient budget to be able to afford your services and will likely see a return on investment (ROI) for their business by working with you. Nothing feels worse than rejecting a client due to insufficient budget to invest in a SEO campaign. As SEO requires a considerable investment to realise gains, it also requires a medium or high life time value of a client. Ie cafes or hairdressers don’t typically make good candidates for SEO clients! This brings me to the often challenging scenario of…
SEO is a time-consuming activity, and the unfortunate reality is that there isn’t an unlimited amount of time to spend on SEO, even though there are virtually an unlimited number of SEO tasks to be performed on a website. This means businesses and SEO consultants need to focus on those areas where they get the largest return on investments By making use of the various enterprise-grade SEO tools available, you can leverage the awesomeness of automation and cut down on manual SEO tasks, but that only goes so far. SEO changes constantly. To keep up with all the changes requires…
There has been much discussion around Google threatening to exit the Australian market due to the Australian Government’s proposed media bargaining code. Although I believe this is extremely unlikely to occur, it’s made consumers and business owners alike look for alternatives to Google. Microsoft’s Bing has stepped up to assure the government that it’s well-positioned to fill the void and like it or not, Google’s threat to leave has backfired, with the government digging their heels in. No matter the outcome, Google’s threat will leave a legacy for years to come. Australia is one of the most Google-centric markets in…
Search Engine Optimisation or SEO is aimed at improving your website’s standing in organic search results. Although SEO is a complex activity, that requires a significant investment of time, many businesses don’t have the required budget to allocate to marketing activities that are required to achieve results. In this blog, I’ll cover the “low hanging fruit” that should be implemented for businesses that don’t have the budget to hire an SEO Agency or Freelancer. 1. Ensure your website’s pages are indexed and error free Log into Google Search Console and check your site’s overview, to ensure your pages are indexed,…
As Google’s search algorithm continues to become more advanced in understanding the nuances of content, it’s imperative that, as website owners, you deliver the best quality content to searchers. Too often, content is created as a once-off task and it’s never reviewed periodically for accuracy and freshness. Site owners are often concerned about deleting existing content that is bringing in traffic, so, as SEOs, we’re often faced with a situation where aging & poor content has never been reviewed or updated. In this article, I’ll discuss how a well-structured content audit can provide valuable insights to your content marketing and…
What is a “guest post”? It’s increasingly difficult to acquire high quality, relevant backlinks in 2025. Sure, if you create great content on your website, it will eventually be crawled and indexed by Google and sites will find it organically and link to it. It does happen; however, it usually takes many months or even years for sites to stumble upon your content. Guest posting is the process of producing content that will be hosted on another site, or Blog. The guest post publication site is most often a site that is more powerful than your own, and one that…
If you monitor your website’s backlink profile on a regular basis, it usually becomes apparent at some point that you have toxic backlinks that are pointing to your website. Before Google’s Penguin algorithm went live in 2012, whoever had the most backlinks won. This spurred the cheap link building offers from companies that are able to build thousands of links in a day. As irony has it, backlink removal services have become extremely popular since 2012 also! That is because buying cheap/bad links often gives your site short term gains, but will provide long term pains. Websites attract bad backlinks…