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If you run a small business, you may already be familiar with Search Engine Optimisation (SEO) in the context of Google, Bing, etc. The way people search is changing fast, as more users are turning to tools like ChatGPT, Google Gemini, Perplexity, xAI, and other AI / answer-engine interfaces, where the platform doesn’t just give links, but provides full answers. Unless your content is generated so it can be cited by those tools, you risk being invisible in this next generation of AI search. Here’s what you need to know, and what you can do to optimise your website for…
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If you’ve ever searched for a café, plumber, or local service online, you’ve likely used Google Maps to find it. For small business owners, showing up at the top of those results isn’t just about visibility, it’s about winning new customers. At Evolocity, we specialise in Local SEO, helping businesses increase their visibility in Google’s local search results. Below, we’ll walk you through the key steps and strategies that we use to help your business grow. Why Google Maps Ranking Matters When someone searches for a service using “near me,” Google Maps listings dominate the Google search results page. Appearing…
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If you’re a locksmith in Sydney, your customers are often just around the corner, literally! They’re searching for “locksmith near me,” “emergency locksmith Sydney,” or “rekey locks Inner West.” Getting your business front and centre of those urgent local searches isn’t luck, it’s local SEO or Search Engine Optimisation done right. Why Locksmith Local SEO Matters Local SEO is all about getting your business discovered by people nearby, when they need you most. It powers the results that show up in Google Maps, the “Local Pack,” and also local organic searches. Google grades your business on proximity, relevance, and prominence.…
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Running a small business in Sydney’s Eastern Suburbs is competitive. From Bondi Dentists to boutique retailers in Paddington, every business is vying for attention in a crowded marketplace. One of the fastest ways to ensure your business stands out online and attracts high-intent customers is through Google Ads. When implemented and managed correctly, Google Ads can deliver immediate visibility, quality traffic, and measurable ROI for your business. If you want to make your Google advertising budget work harder, here are the top Google Ads strategies every Eastern Suburbs business should know. Hyper-Local Targeting for Maximum Relevance One of the biggest…
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Why Small Businesses Need Google Ads As a small business owner, your time and budget are precious resources. Organic visibility through SEO is powerful and provides great ROI, but it takes time. If you want results now, Google Ads (formerly AdWords) delivers immediate exposure, placing your business at the top of search results the same day your campaign launches. Google Ads is especially relevant when you’re: Launching a new venture and need quick traction Competing in a crowded market like Sydney or Melbourne, where SEO alone may struggle. Working with a high customer lifetime value that justifies the ad spend.…
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If you run a business in Australia, you already know competition is fierce, whether you’re operating in Sydney, Melbourne, Brisbane, or a regional area. Customers turn to Google before they make almost any buying decision, and that’s where local SEO for businesses comes in. For small business owners, local SEO isn’t just another marketing trend, it’s one of the most cost-effective ways to get your business to show up in front of the right people at the right time. Local search is focused around making sure you show up when potential customers nearby are actively looking for what your business…
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Whether you’re a locksmith in Newtown, a legal firm in the Sydney CBD, or a tradie servicing the Eastern Suburbs of Sydney, showing up in search results can be the difference between business growth and stagnation. That’s where an SEO specialist comes in. But what exactly does an SEO specialist do? And how can they make a meaningful difference to your business? What Does an SEO Specialist Do? An Australian SEO (Search Engine Optimisation) specialist is responsible for improving your website’s visibility on search engines like Google & Bing. Their job is to make sure your website ranks higher in…
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Search engine optimisation (SEO) is essential for any Australian business looking to compete online, especially in local and Australian markets where visibility directly impacts leads and revenue. For small and medium enterprises (SMEs), choosing the right SEO partner can be challenging. Should you work with a freelance SEO specialist, hire an SEO agency, or engage an SEO consultant? Each option has its own pros and cons, but for many Australian SMEs, an experienced SEO consultant offers the ideal blend of SEO strategy, value, and accountability. SEO Freelancer: Budget-Friendly but Risky Freelance SEOs typically operate solo and may offer affordable hourly…
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Prospective clients often ask me, which is the better option for my business, Local SEO or Google ads? In this article, I’ll compare Local SEO and Google Ads to help fellow local business owners decide which strategy works best for them and their businesses. I’ll break down the benefits, costs, and effectiveness of each approach, so a business owner can make an informed decision based on goals, industry, and budget. Introduction As a small business owner, I know how important it is to be visible online. This is especially true for local businesses, as there is a community of customers…
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SEO Software Tools As with the trend of cost of living increases in 2024, the cost of SEO tools has also increased in the last two years. To continue offering high-performance ROI driven SEO Services to our clients, I decided it was an opportune time to review our SEO software subscriptions and ensure we’re only subscribing to the essential SEO tools to provide SEO services to our clients. In 2024, I’ve invested almost $8,000 in SEO Software tools alone. That’s a considerable expense for a boutique SEO agency/consultancy. For 2025, here is the software I will invest in: Screaming Frog…
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