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There has been much discussion around Google threatening to exit the Australian market due to the Australian Government’s proposed media bargaining code. Although I believe this is extremely unlikely to occur, it’s made consumers and business owners alike look for alternatives to Google. Microsoft’s Bing has stepped up to assure the government that it’s well-positioned to fill the void and like it or not, Google’s threat to leave has backfired, with the government digging their heels in. No matter the outcome, Google’s threat will leave a legacy for years to come. Australia is one of the most Google-centric markets in…

Search Engine Optimisation or SEO is aimed at improving your website’s standing in organic search results. Although SEO is a complex activity, that requires a significant investment of time, many businesses don’t have the required budget to allocate to marketing activities that are required to achieve results. In this blog, I’ll cover the “low hanging fruit” that should be implemented for businesses that don’t have the budget to hire an SEO Agency or Freelancer. 1. Ensure your website’s pages are indexed and error free Log into Google Search Console and check your site’s overview, to ensure your pages are indexed,…

If you monitor your website’s backlink profile on a regular basis, it usually becomes apparent at some point that you have toxic backlinks that are pointing to your website. Before Google’s Penguin algorithm went live in 2012, whoever had the most backlinks won. This spurred the cheap link building offers from companies that are able to build thousands of links in a day. As irony has it, backlink removal services have become extremely popular since 2012 also! That is because buying cheap/bad links often gives your site short term gains, but will provide long term pains. Websites attract bad backlinks…

Although many businesses have been impacted due to COVID-19, several businesses have also seen significant growth. Just because some businesses aren’t able to operate at their previous levels presently, if their financials and business models are solid, there’s a huge opportunity to lay the platform to come out stronger on the other side of this crisis. As many competitors pause their marketing spend, you have a unique opportunity to close the gap, or even overtake competitors when this crisis eventually abates. I’ve seen several clients in all industries re-purposing their marketing spend from channels that provide immediate results such as…

Like any significant investment for your business, it’s important that you realise Return on Investment (ROI) for any marketing spend. This is especially true for marketing & advertising, as competition increases, more effort (and spend) is required to compete and as a result, costs continue to grow. Although it’s a relatively complex calculation, this guide will assist you in starting the process of calculating the SEO Return on Investment (ROI) for your business in 2025. This calculation is based on Key Events (aka conversions) and everything here has been updated to be current for 2025. So, let’s begin! 1. Target…

Long Tail keywords The concept of long tail keywords has been around for many years now, but it’s safe to say that many people (including SEOs!) fail to understand the importance of using long tail keywords on websites, as well as how to implement them correctly. In this blog, I’ll provide a primer on long tail keywords and aim to reinforce the importance of using these keywords on your website. What are long tail keywords? Long tail keywords can be defined as those specific keywords that are heavily targeted towards the searcher’s intent. Some examples are “Size 9 Nike Pegasus…