SEO

How to get started with YouTube SEO

August 25, 2017
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Videos are a great way to promote your business, brand, stimulate engagement as well as disseminate information in a more visual way. People often find it easier and less draining to watch videos, rather than reading long-form content. Once you’ve created your videos, to have maximum engagement, they need to be found during search. In case you weren’t aware, YouTube is the second biggest search engine in the world! After Google (who owns YouTube!). YouTube currently handles over 30 million visitors per day, making it a strategic platform for your business. From a search engine optimisation perspective, YouTube SEO works very…

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Content pitfalls for SEO

February 21, 2017
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Content marketing can be extremely effective for extending your reach, driving traffic to your website and ultimately helping you reach your business goals. In this blog, I’ll aim to highlight some of the pitfalls we’ve seen regarding SEO copywriting: Too short content  Having content in your page that is less than 300 words is not very useful for SEO. 300 words should be the minimum target to aim for, but you should have 1500+ well written and thought out words that displays your authority to Google. Content gives the search engine lots of information to read and helps it process…

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How to achieve small business SEO Success!

January 26, 2017
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Ever hear the joke that the best place to bury a body is on page 2 of Google?! In all seriousness, small business SEO success is vital to rank well in google and to benefit from the exceptional power of free, organic ranking. A key component of your business’ marketing efforts in 2017 should be to effectively rank in search engines. SEO is rapidly obliterating traditional forms of printed media when it comes to business listing or advertising for products or services. The question is, do you know what’s required for your website to rank well? There are many effective…

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How to kick start keyword research for SEO

January 10, 2017
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Keyword research for SEO is usually, and rightly so the starting point for Search Engine Optimization (SEO).  Loosely defined, Keyword research is the activity where you begin building a list of keywords you’d like your site to rank for. In the following blog post, I’ll share some strategies of keyword research for SEO that will help your website rank for the correct keywords. That is, those keywords your customers are searching for, not what you think they are searching for! Proper keyword research is one of the most important, high return activities you can do for SEO, as ranking for…

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