Articles

Why tracking goals is the most important metric

June 19, 2019
Published in: , ,

What’s wrong with tracking rankings and traffic? Many an SEO or Paid Ads supplier use traffic or rankings as their primary reporting method to clients. This approach, however, is flawed, as these metrics merely support the primary objective for a business, which, in most cases is to get more leads and sales. Further to this, traffic and rankings are only important, if the keywords that are bringing in this traffic have the correct intent. What I mean by this is, by looking at the example below, an acupuncturist in Sydney at first glance might want their website to rank for acupuncture,…

Read More

How Online Ads are Decimating Traditional (mainly print) Media

February 6, 2019
Published in:

Advertising in traditional mediums such as Newspapers, Radio & TV were the life blood of advertising for businesses for the past several decades. From the very early advent of Newspapers, they almost instantly carried ads to offset the cost of printing and production. What has happened in the last decade, however, is much of this Ad spend has been re-allocated from print media to online, with the biggest beneficiaries being Google and Facebook/Instagram. As we can see from the image below, the majority of that huge chunk of online spend has been extricated from print media advertising, with a small…

Read More

What I’ve learned about Google’s Medic update

December 5, 2018
Published in:

What is the Google Medic update? In August 2018, Google released a broad core algorithm update that’s been nicknamed the “Medic” update. That’s because Medical and health sites have been heavily impacted, as well as any sites that belong to the category of sites known as YMYL (Your Money Or Your Life) which include parenting, legal or financial advice sites. Why did Google release this update? It appears that Google wants to clamp down on fake news, inaccurate and unqualified content. This is especially true for sites that have a significant impact on your wellbeing. What has been the impact?…

Read More

Managing Google reviews for your business

July 18, 2018
Published in:

One of the most critical things business can do is to claim their Google My Business listing. These “local listings” enable businesses to be easily found by local customers. They also have the added benefit of enabling your business to be reviewed by customers. In this blog, I’ll cover the often tricky aspect of acquiring and managing Google reviews for businesses. This blog assumes your business has already claimed it’s Google My Business listing. If you haven’t, do it now by going to httpss://business.google.com. Why should you get reviews? Credibility/trust Reviews bring credibility and trust to your business & reduce the risk of…

Read More

Why Medical SEO is critical for practitioners

May 27, 2018
Published in:

Are you an Australian doctor, Vet, or medical specialist that is looking to increase your caseload or gain new clients and grow your practise, clinic or overall business? SEO is one of the most important aspects of success for a medical practice, but medical SEO is quite often neglected. It’s not surprising really, as the often murky world of SEO appears to be an art rather than a science. Most doctors and practise managers are too busy running their business to spend the time to and effort to learn and implement best practices for search engine optimisation. Just like any…

Read More

AdWords Vs Facebook Ads – Which Should You Invest In?

February 28, 2018
Published in:

I’ve often heard people say that social media advertising is a waste of money, as social media users are predominantly catching up on news and seeing what their friends ate for lunch, rather than actively looking to buy goods or services. Although there’s an element of truth to this, there’s still a place for social media advertising. Contrast this with traditional Pay Per Click (PPC) advertising methods such as Google AdWords and Bing Ads, where the searcher is actively looking to buy (depending on the keywords used). As a result, it’s far easier to gauge intent with PPC advertising. In…

Read More

Getting started with Google Search Console

December 27, 2017
Published in:

Google Search Console (previously known as Webmaster Tools) is by far the most useful and is my favourite SEO tool! It has all the critical data you need to manage your SEO campaigns, without the complexities of analytical tools such as Google Analytics. The following will provide beginner’s guide to Search Console, that covers the basics of setting up, verifying and using Google Search Console, focusing on the most used elements. Add your property Each website has two properties: Either https://website.com and https://www.website.com or httpss://website.com and httpss://www.website.com It’s important to add both versions of your website, to ensure you don’t…

Read More

Why a custom 404 page is crucial

November 22, 2017
Published in:

What is a 404 error? A 404 error is generated by your web server when the requested page is not found on your WordPress website.Every WordPress theme has a 404.php file, but only some themes will have their own custom 404 error page. WordPress will automatically use that page if a page not found error is encountered on your website.The page that is displayed when the requested page can’t be found is largely determined by your theme, but here’s a common example of 404 error wording:If you have used a default WordPress theme for your website, the 404 error can…

Read More

How to setup a WordPress store in under 15 minutes!

September 21, 2017
Published in:

Some of the criticisms of WordPress, when compared to other purchase based platforms is the lack of in-built functionality on the platform to handle payments. Shopify, for example has store/cart functionality built in, and accepting payments really is a breeze. Woo commerce is arguably the king of processing payments in the WordPress platform powering 28% of all online stores on the web.  Woo Commerce is a powerful and customizable platform, but can often be complex to setup, needing custom integrations. There’s also a cost involved in accepting payments with WooCommerce (USD 129 per year). For those WordPress websites that need…

Read More

How to get started with YouTube SEO

August 25, 2017
Published in:

Videos are a great way to promote your business, brand, stimulate engagement as well as disseminate information in a more visual way. People often find it easier and less draining to watch videos, rather than reading long-form content. Once you’ve created your videos, to have maximum engagement, they need to be found during search. In case you weren’t aware, YouTube is the second biggest search engine in the world! After Google (who owns YouTube!). YouTube currently handles over 30 million visitors per day, making it a strategic platform for your business. From a search engine optimisation perspective, YouTube SEO works very…

Read More