Articles

How to Perform a Content Audit

October 28, 2020
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As Google’s search algorithm continues to become more advanced in understanding the nuances of content, it’s imperative that, as website owners, you deliver the best quality content to searchers. Too often, content is created as a once-off task and it’s never reviewed periodically for accuracy and freshness. Site owners are often concerned about deleting existing content that is bringing in traffic, so, as SEOs, we’re often faced with a situation where aging & poor content has never been reviewed or updated. In this article, I’ll discuss how a well-structured content audit can provide valuable insights to your content marketing and…

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business guest post to build links

6 reasons why guest posting is essential for your business

August 19, 2020
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What is a “guest post”? It’s increasingly difficult to acquire high quality, relevant backlinks in 2024. Sure, if you create great content on your website, it will eventually be crawled and indexed by Google and sites will find it organically and link to it. It does happen; however it usually takes many months or even years for sites to stumble upon your content. Guest posting is the process of producing content that will be hosted on another site, or Blog. The guest post publication site is most often a site that is more powerful than your own, and one that…

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remove toxic links

Why you need to remove toxic backlinks

June 10, 2020
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If you monitor your website’s backlink profile on a regular basis, it usually becomes apparent at some point that you have toxic backlinks that are pointing to your website. Before Google’s Penguin algorithm went live in 2012, whoever had the most backlinks won. This spurred the cheap link building offers from companies that are able to build thousands of links in a day. As irony has it, backlink removal services have become extremely popular since 2012 also! That is because buying cheap/bad links often gives your site short term gains, but will provide long term pains. Websites attract bad backlinks…

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crisis seo investing in marketing

Why a Crisis is a great time to invest in SEO

April 23, 2020
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Although many businesses have been impacted due to COVID-19, several businesses have also seen significant growth. Just because some businesses aren’t able to operate at their previous levels presently, if their financials and business models are solid, there’s a huge opportunity to lay the platform to come out stronger on the other side of this crisis.   As many competitors pause their marketing spend, you have a unique opportunity to close the gap, or even overtake competitors when this crisis eventually abates.   I’ve seen several clients in all industries re-purposing their marketing spend from channels that provide immediate results…

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SEO ROI

13 Steps to calculate the ROI of SEO in 2020

January 29, 2020
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Like any significant investment for your business, it’s important that you realise Return on Investment (ROI) for any marketing spend. This is especially true for marketing & advertising, as competition increases, the more effort (and spend) is required to compete and as a result, costs continue to grow. Although it’s a relatively complex calculation, this guide will assist you to start the process to calculate the SEO Return on Investment (ROI) for your business in 2020. Everything here has been updated to be current for 2020. So, let’s begin! 1. Target Keywords:   To start the SEO ROI calculation, you’ll…

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What Managed website should you pick in 2024?

January 15, 2020
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  To follow on from my previous blog; Why you should use WordPress for your website, there’s many a small business owner that doesn’t have the budget to invest in hiring a web designer or the technical skills in maintaining a website themselves. For these business owners there are other options that can reap good digital marketing rewards for your business.   SHOPIFY (2.7% of websites)   For businesses whose primary source of revenue is online sales, the simplest choice is Shopify. Shopify is not just a means of conducting ecommerce, it’s strength is supporting business owners in all aspects of eCommerce, including…

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Sydney

Long Tail Keywords & search success in 2024

January 14, 2020
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Long Tail keywords The concept of long tail keywords has been around for many years now, but it’s safe to say that many people (including SEOs!) fail to understand the importance of using long tail keywords on websites, as well as how to implement them correctly. In this blog, I’ll provide a primer on long tail keywords and aim to reinforce the importance of using these keywords on your website. What are long tail keywords? Long tail keywords can be defined as those specific keywords that are heavily targeted towards the searcher’s intent. Some examples are “Size 9 Nike Pegasus…

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Elementary OS (Linux): Can it be used for daily productivity?

January 12, 2020
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For the past 30 days, I’ve switched out my Windows 10 PC to take the challenge of working solely on the Linux (Elementary OS) operating system, to see if it was possible to replace my Windows 10 machine. Was it workable? Could I see myself using it in the future? Read on to find out more! In December last year, I was fortunate enough to receive an Intel Next Unit of Computing (NUC) machine for testing, courtesy of Gerardo from Velocity Host. From the moment I opened the box, I was amazed by the size of the NUC. It’s around…

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How B2B SEO is different from B2C SEO

October 24, 2019
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I’ve read many an article that proclaims Business to Business (B2B) SEO is identical to Business to Customer (B2C). Although the fundamental approaches of both SEO approaches are the same, that is to drive meaningful organic traffic that generates leads and sales. There are significant differences between a campaign that’s focused on businesses customers and one that’s focused on retail customers. What makes the campaigns similar The fundamental approach of any SEO campaign covers the three usual suspects: On-page SEO Involves content creation and optimisation of the page itself to ensure it ranks for the selected keywords in search engines…

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Wordpress SEO

Why you should pick WordPress for your new website

August 7, 2019
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After having experience working with all major Content Management Systems (CMS), including WordPress, Wix, Joomla, Drupal, Squarespace and Shopify, I’ll discuss the reasons why I recommend WordPress for small and medium business owners. WordPress is the most popular CMS in the world, powering approximately 35% of websites. There’s a good reason for its ever-increasing popularity and many of these reasons make WordPress an ideal candidate for business websites. Functionality/Flexibility As WordPress is “open source”, it means there is a development community that is engaged and willing to customise existing, as well as writing new code. With WordPress, you can choose…

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